Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

Bibliographic Details
Uniform Title:Wiley series in marketing.
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Language:English
Published: New York : Wiley, [1983], ©1983.
Edition:Third edition.
Series:Wiley series in marketing.
Subjects:
Genre:
Physical Description:xiii, 821 pages : illustrations ; 24 cm.
Format: Book

MARC

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260 |a New York :  |b Wiley,  |c [1983], ©1983. 
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504 |a Includes bibliographical references and indexes. 
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