Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

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Bibliographic Details
Main Author:	Dalrymple, Douglas J.
Other Authors:	Parsons, Leonard J.
Language:	English
Published:	New York : Wiley, [1983], ©1983.
Edition:	Third edition.
Series:	Wiley series in marketing.
Subjects:	Marketing > Management. Marketing > Management > Case studies.
Genre:	Case studies.
Physical Description:	xiii, 821 pages : illustrations ; 24 cm.
Format:	Book

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