Advertising & promotion management : a manager's guide to theory & practice / Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner.
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Other Authors: | |
Language: | English |
Published: |
Radnor, Pa. :
Chilton Book Co.,
[1983], ©1983.
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Series: | A norback book
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Subjects: | |
Physical Description: | x, 301 pages : illustrations ; 24 cm. |
Format: | Book |
MSU Remote Storage
Call Number: |
HF5821 .F36 1983
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HF5821 .F36 1983 | Available Get this |