International marketing : managerial issues, research, and opportunities / V.H. Kirpalani, ed.

Bibliographic Details
Uniform Title:	Proceedings series (American Marketing Association)
Corporate Authors:	Marketing Science Institute American Marketing Association International Marketing Workshop
Other Authors:	Kirpalani, V. H. (Vishnu H.), 1928-
Language:	English
Published:	Chicago, Ill. : American Marketing Association, [1983], ©1983.
Series:	Proceedings series (American Marketing Association)
Subjects:	Export marketing > Congresses.
Genre:	Congresses.
Physical Description:	xv, 117 pages : illustrations ; 23 cm.
Format:	Conference Proceeding Book

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