A look back, a look ahead : papers given at the AMA's 1979 Attitude Research Conference / [editor] George B. Hafer.

Bibliographic Details
Uniform Title:	Proceedings series (American Marketing Association)
Corporate Authors:	Attitude Research Conference Hilton Head Island, S.C. American Marketing Association
Other Authors:	Hafer, George B.
Language:	English
Published:	Chicago : American Marketing Association, [1980], ©1980.
Series:	Proceedings series (American Marketing Association)
Subjects:	Attitude (Psychology) > Testing > Congresses. Marketing research > Congresses. Consumers > Attitudes > Congresses.
Genre:	Congresses.
Physical Description:	ix, 207 pages ; 23 cm.
Format:	Conference Proceeding Book

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