APA (7th ed.) Citation

McCarthy, E. J., Grashof, J. F., & Brogowicz, A. A. (1978). Readings in basic marketing (Revised edition.). R. D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, John F. Grashof, and Andrew A. Brogowicz. Readings in Basic Marketing. Revised edition. Homewood, Ill.: R. D. Irwin, 1978.

MLA (9th ed.) Citation

McCarthy, E. Jerome, et al. Readings in Basic Marketing. Revised edition. R. D. Irwin, 1978.