Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

Bibliographic Details

Other Authors:	McCarthy, E. Jerome (Edmund Jerome) Grashof, John F. Brogowicz, Andrew A.
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1978.
Edition:	Revised edition.
Subjects:	Marketing.
Physical Description:	viii, 427 pages : illustrations ; 23 cm
Format:	Book