Marketing management : a planning approach / G. David Hughes.

Bibliographic Details
Uniform Title:Addison-Wesley series in marketing.
Main Author: Hughes, G. David (George David)
Language:English
Published: Reading, Mass. : Addison-Wesley Pub. Co., [1978], ©1978.
Series:Addison-Wesley series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Marketing.
Genre:
Case studies.
Physical Description:xxviii, 576 pages : illustrations ; 25 cm.
Format: Book
Description
Call Number:HF5415.13 .H83
Bibliography Note:Includes bibliographies and index.
ISBN:0201030578