Marketing management : a planning approach / G. David Hughes.

Bibliographic Details
Main Author: Hughes, G. David (George David)
Language:English
Published: Reading, Mass. : Addison-Wesley Pub. Co., [1978], ©1978.
Series:Addison-Wesley series in marketing.
Subjects:
Genre:
Physical Description:xxviii, 576 pages : illustrations ; 25 cm.
Format: Book

MARC

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504 |a Includes bibliographies and index. 
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