Marketing management : a planning approach / G. David Hughes.

Bibliographic Details
Main Author:	Hughes, G. David (George David)
Language:	English
Published:	Reading, Mass. : Addison-Wesley Pub. Co., [1978], ©1978.
Series:	Addison-Wesley series in marketing.
Subjects:	Marketing > Management. Marketing > Management > Case studies. Marketing.
Genre:	Case studies.
Physical Description:	xxviii, 576 pages : illustrations ; 25 cm.
Format:	Book

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