Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977 / edited by George Fisk, Johan Arndt and Kjell Grønhaug.
| Uniform Title: | Report (Marketing Science Institute) ;
no. 78-104. |
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1978.
|
| Series: | Report (Marketing Science Institute) ;
no. 78-104. |
| Subjects: | |
| Genre: | |
| Physical Description: | xi, 412 pages : illustrations ; 28 cm. |
| Format: | Book |
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