Marketing strategy and plans : systematic marketing management / David J. Luck, O. C. Ferrell.
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Other Authors: | |
Language: | English |
Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1979], ©1979.
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Physical Description: | xv, 474 pages : illustrations ; 25 cm |
Format: | Book |
MSU Remote Storage
Call Number: |
HF5415.13 .L75
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HF5415.13 .L75 | Available Get this |