APA (7th ed.) Citation

Luck, D. J., & Ferrell, O. C. (1979). Marketing strategy and plans: Systematic marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnston, and O. C. Ferrell. Marketing Strategy and Plans: Systematic Marketing Management. Englewood Cliffs, N.J.: Prentice-Hall, 1979.

MLA (9th ed.) Citation

Luck, David Johnston, and O. C. Ferrell. Marketing Strategy and Plans: Systematic Marketing Management. Prentice-Hall, 1979.