Marketing strategy and plans : systematic marketing management / David J. Luck, O. C. Ferrell.

Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Ferrell, O. C.
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1979], ©1979.
Subjects:
Genre:
Physical Description:xv, 474 pages : illustrations ; 25 cm
Format: Book

MARC

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300 |a xv, 474 pages :  |b illustrations ;  |c 25 cm 
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500 |a Includes index. 
504 |a Bibliography: pages 455-461. 
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650 0 |a Marketing  |x Management  |z United States  |v Case studies.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
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