Marketing strategy and plans : systematic marketing management / David J. Luck, O. C. Ferrell.

Bibliographic Details
Main Author:	Luck, David Johnston
Other Authors:	Ferrell, O. C.
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1979], ©1979.
Subjects:	Marketing > Management > United States. Marketing > Management > United States > Case studies.
Genre:	Case studies.
Physical Description:	xv, 474 pages : illustrations ; 25 cm
Format:	Book

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