Advertising principles / Daniel Starch.
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Uniform Title: | Principles of advertising |
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Main Author: | |
Language: | English |
Published: |
New York :
Arno Press,
1978.
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Series: | Century of marketing.
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Subjects: | |
Physical Description: | xiv, 593 pages : illustrations ; 21 cm. |
Format: | Book |
MSU Gast Business Library
Call Number: |
HF5821 .S73 1978
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HF5821 .S73 1978 | Available Get this |