APA (7th ed.) Citation

Starch, D. (1978). Advertising principles. Arno Press.

Chicago Style (17th ed.) Citation

Starch, Daniel. Advertising Principles. New York: Arno Press, 1978.

MLA (9th ed.) Citation

Starch, Daniel. Advertising Principles. Arno Press, 1978.

Warning: These citations may not always be 100% accurate.