Advertising principles / Daniel Starch.
| Uniform Title: | Principles of advertising |
|---|---|
| Main Author: | |
| Language: | English |
| Published: |
New York :
Arno Press,
1978.
|
| Series: | Century of marketing.
|
| Subjects: | |
| Physical Description: | xiv, 593 pages : illustrations ; 21 cm. |
| Format: | Book |
| Note: | Reprint of the edition published by A. W. Shaw, Chicago, which was an abridgement of the author's Principles of advertising. |
|---|---|
| Call Number: | HF5821 .S73 1978 |
| Bibliography Note: | Includes index. |
| ISBN: | 0405111738 : |