Advertising principles / Daniel Starch.

Bibliographic Details
Uniform Title:Principles of advertising
Main Author: Starch, Daniel
Language:English
Published: New York : Arno Press, 1978.
Series:Century of marketing.
Subjects:
Physical Description:xiv, 593 pages : illustrations ; 21 cm.
Format: Book

MARC

LEADER 00000pam a2200000 i 4500
001 in00000623808
003 OCoLC
005 20220616095109.0
008 780907r1978 nyua b 001 0 eng
010 |a  78011903  
020 |a 0405111738 :  |c $35.00 
035 |a (OCoLC)4497620 
040 |a DLC  |c DLC  |d EEM  |d UtOrBLW 
049 |a EEMb  |c 1-3 
050 0 0 |a HF5821  |b .S73 1978 
082 0 |a 659.1 
090 |a HF5821 .S73 1978 
100 1 |a Starch, Daniel.  |0 http://id.loc.gov/authorities/names/n85104951 
240 1 0 |a Principles of advertising 
245 1 0 |a Advertising principles /  |c Daniel Starch. 
260 |a New York :  |b Arno Press,  |c 1978. 
300 |a xiv, 593 pages :  |b illustrations ;  |c 21 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a A Century of marketing 
500 |a Reprint of the edition published by A. W. Shaw, Chicago, which was an abridgement of the author's Principles of advertising. 
504 |a Includes index. 
650 0 |a Advertising.  |0 http://id.loc.gov/authorities/subjects/sh85001086 
830 0 |a Century of marketing.  |0 http://id.loc.gov/authorities/names/no2004064062 
907 |y .b15668770  |b 220426  |c 980609 
998 |a bu  |b 980604  |c m  |d a   |e -  |f eng  |g nyu  |h 0  |i 3 
935 |a ACM6968 
999 f f |i d0cb72a5-adbf-5e91-add9-ec06ea69ace4  |s c83f40e4-b37a-5a2e-a1db-4a882a208e25  |t 0 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5821 .S73 1978  |h Library of Congress classification  |i Printed Material  |m 31293004867903  |n 1