Advertising principles / Daniel Starch.
Uniform Title: | Principles of advertising |
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Main Author: | Starch, Daniel |
Language: | English |
Published: |
New York :
Arno Press,
1978.
|
Series: | Century of marketing.
|
Subjects: | |
Physical Description: | xiv, 593 pages : illustrations ; 21 cm. |
Format: | Book |