Basic advertising / Donald W. Jugenheimer, Gordon E. White.

Bibliographic Details

Main Author:	Jugenheimer, Donald W.
Other Authors:	White, Gordon E.
Language:	English
Published:	Columbus, Ohio : Grid Pub., [1980], ©1980.
Series:	Grid series in advertising and journalism.
Subjects:	Advertising.
Physical Description:	xv, 485 pages, 4 unnumbered leaves of plates : illustrations ; 26 cm.
Format:	Book