Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond.

Bibliographic Details
Main Author:	Abell, Derek F., 1938-
Other Authors:	Hammond, John S., 1937-
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1979], ©1979.
Subjects:	Marketing > Management. Marketing > Management > Case studies.
Genre:	Case studies.
Physical Description:	xii, 527 pages : illustrations ; 24 cm
Format:	Book

Description
Call Number:	HF5415.13 .A24
Bibliography Note:	Includes bibliographical references and index.
ISBN:	013851089X :