Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond.
Main Author: | Abell, Derek F., 1938- |
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Other Authors: | Hammond, John S., 1937- |
Language: | English |
Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1979], ©1979.
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Subjects: | |
Genre: | |
Physical Description: | xii, 527 pages : illustrations ; 24 cm |
Format: | Book |