The New world of advertising / compiled by the editors of Advertising age ; edited and with an introd. by Vernon Fryburger.

Bibliographic Details
Other Authors: Fryburger, Vernon, 1918-2008
Language:English
Published: Chicago : Crain Books, [1975], ©1975.
Subjects:
Physical Description:129 pages : illustrations ; 28 cm
Format: Book
Search Result 1

The Advertising age encyclopedia of advertising

Published: Fitzroy Dearborn, 2003
Physical Description: 3 volumes (xxiii, 1, 873 pages, 72 unnumbered pages of plates) : illustrations ; 29 cm
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Advertising age : the principles of advertising at work

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Procter & Gamble : the house that Ivory built

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Mahany on sales promotion

Authors: Mahany, Gene, 1928-1981
Published: Crain Books, 1982
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Direct marketing.

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Twentieth century advertising and the economy of abundance : a review of 50 years of American advertising, its economic and social importance, and its contribution to the American...

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How it was in advertising : 1776-1976

Published: Crain Books, 1976
Physical Description: 110 pages : illustrations, portraits ; 28 cm
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This makes sense to me : an opinionated editor speaks out

Authors: Bernstein, Sidney Ralph, 1907-1993
Published: Crain Books, 1976
Physical Description: 263 pages ; 24 cm
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How marketing will change : from growthmania to shrinkmanship

Authors: Weiss, E. B. (Edward Benjamin), 1899-1985
Published: Crain Communications, 1971
Physical Description: 71 pages : illustrations ; 28 cm
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"Why new products fail... and other comments on today's changing ad world."

Published: Crain Communications, 1968
Physical Description: 21 pages ; 28 cm
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Search Result 15

Advertising and marketing reports on 100 leading national advertisers.

Physical Description: volumes : illustrations ; 38 cm
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