Planning, implementing, and evaluating targeted communication programs : a manual for business communicators / Gary W. Selnow and William D. Crano.

Bibliographic Details
Main Author:	Selnow, Gary W.
Other Authors:	Crano, William D., 1942-
Language:	English
Published:	New York : Quorum Books, 1987.
Subjects:	Communication in management > United States. Mass media > United States > Audiences. Advertising media planning > United States.
Physical Description:	vi, 291 pages : illustrations ; 24 cm
Format:	Book

Description
Call Number:	HD30.3 .S46 1987
Bibliography Note:	Includes bibliographies and index.
ISBN:	0899302084 (lib. bdg. : alk. paper)