"TV today": report 2. : Additional findings and research methods of the second NBC-Hofstra study ... / by Thomas E. Coffin.

Bibliographic Details
Corporate Author:	National Broadcasting Company
Other Authors:	Coffin, Thomas Erwin, 1916-
Language:	English
Published:	[New York], 1952.
Subjects:	Television. Television advertising.
Physical Description:	131 pages ; 29 cm
Format:	Book

Similar Items

TV advertising ; a handbook of modern practice
by: Bellaire, Arthur
Published: (1959)

TV & advertising.

Creating effective TV commercials
by: Baldwin, Huntley
Published: (1982)

The TV commercial : how it is made
by: Conrad, Jon J., 1920-
Published: (1983)

Best TV & radio commercials.
Published: (1968)

Controlling your TV commercial costs
by: Bellaire, Arthur
Published: (1976)

The best thing on TV, commercials
by: Price, Jonathan, 1941-
Published: (1978)

How to produce effective TV commercials
by: White, Hooper
Published: (1994)

How to produce effective TV commercials
by: White, Hooper
Published: (1986)

How to create effective TV commercials
by: Baldwin, Huntley
Published: (1989)

TV commercials : how to make them, or, how big is the boat?
by: Cury, Ivan
Published: (2005)

Best TV commercials of the year.
Published: (1967)

Anatomy of local radio-TV copy
by: Peck, William A.
Published: (1968)

How to produce an effective TV commercial
by: White, Hooper
Published: (1981)

An ad man ad-libs on TV
by: Foreman, Robert L.
Published: (1957)

The power technique of radio-TV copywriting.
by: Terrell, Neil
Published: (1971)

Television today, its impact on people and products.
Published: (1951)

The 100 best TV commercials-- and why they worked
by: Kanner, Bernice
Published: (1999)

Cable TV advertising : in search of the right formula
Published: (1989)

Television ; millstones, milestones, maelstroms developed in TV research
Published: (1958)

Television commercials ; how to create successful TV advertising.
by: Wainwright, Charles Anthony
Published: (1970)

The television commercial : how to create and produce effective TV advertising.
by: McMahan, Harry Wayne
Published: (1957)

The Impact of satellite and cable television on advertising : a report prepared for the Commission of the European Communities, Directorate-General Environment, Consumer Protection and Nuclear Safety.
Published: (1984)

Television marketing : network, local, and cable
by: Poltrack, David
Published: (1983)

The 30-second storyteller : the art and business of directing commercials
by: Richter, Thomas
Published: (2007)

Audience economics : media institutions and the audience marketplace
by: Napoli, Philip M.
Published: (2003)

Effective television advertising : a study of 1000 commercials
by: Stewart, David W.
Published: (1986)

The television copywriter ; how to create successful TV commercials.
by: Wainwright, Charles Anthony
Published: (1966)

The effects of television clutter : an experimental investigation
by: Webb, Peter
Published: (1974)

Commercial impact study
Published: (1973)

Marketing channels : infomercials and the future of televised marketing
by: Evans, Craig Robert
Published: (1994)

Television circulation and rate trends, 1962-1967.
Published: (1967)

Cable advertising : the U.S. experience.
Published: (1985)

Commercial television : a manual of advertising and production techniques
by: Sharps, Wallace Samuel
Published: (1958)

My first time : top ad creatives talk about their first commercial (ad or site) and what they learned from it
by: Growick, Phil
Published: (2012)

The television commercial ; creativity and craftsmanship
by: Book, Albert C.
Published: (1970)

The new icons? : the art of television advertising
by: Rutherford, Paul, 1944-
Published: (1994)

The language of television advertising
by: Geis, Michael L.
Published: (1982)

The making of a television commercial
by: Busch, H. Ted
Published: (1980)

Response television : combat advertising of the 1980s
by: Witek, John
Published: (1981)