Marketing research for the marketing and advertising executive / Neil Bruce Holbert, Robert J. Golden, Mark M. Chudnoff.
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| Language: | English |
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New York, N.Y. (420 Lexington Ave., New York 10170) :
American Marketing Association, New York Chapter,
[1981], ©1981.
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| Physical Description: | xi, 315 pages : illustrations ; 22 cm |
| Format: | Book |
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