How to conduct a readership survey : a guide for organizational editors and communications managers / W. Charles Redding with the assistance of Mona Marie Grimsley.

Bibliographic Details
Uniform Title:Ragan Communications library.
Main Author: Redding, W. Charles (William Charles), 1914-
Other Authors: Grimsley, Mona Marie
Language:English
Published: Chicago : L. Ragan Communications, [1982], ©1982.
Series:Ragan Communications library.
Subjects:
Employees' magazines, newsletters, etc. > Circulation.
Readership surveys.
Physical Description:viii, 152 pages ; 28 cm.
Format: Book
Description
Note:Includes index.
Call Number:HF5549.5.C62 R42 1982
Bibliography Note:Bibliography: pages 144-145.
ISBN:0931368081 (pbk.)