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820922t19831983nyua b 001 0 eng |
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|a HF5415.2 .K53 1983
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1 |
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|a Kinnear, Thomas C.,
|d 1943-
|0 http://id.loc.gov/authorities/names/n79072855
|
| 245 |
1 |
0 |
|a Marketing research :
|b an applied approach /
|c Thomas C. Kinnear, James R. Taylor.
|
| 250 |
|
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|a Second edition.
|
| 260 |
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|a New York :
|b McGraw-Hill,
|c [1983], ©1983.
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| 300 |
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|a xviii, 698 pages :
|b illustrations ;
|c 25 cm.
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| 336 |
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|a text
|b txt
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|a McGraw-Hill series in marketing
|
| 504 |
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|a Includes bibliographies and indexes.
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| 650 |
|
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|a Marketing research.
|0 http://id.loc.gov/authorities/subjects/sh85081350
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| 650 |
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|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
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| 700 |
1 |
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|a Taylor, James R.
|q (James Ronald),
|d 1938-
|0 http://id.loc.gov/authorities/names/n78056449
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|a McGraw-Hill series in marketing.
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