Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Uniform Title: | McGraw-Hill series in marketing.
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Main Author: | Kinnear, Thomas C., 1943- |
Other Authors: | Taylor, James R. (James Ronald), 1938- |
Language: | English |
Published: |
New York :
McGraw-Hill,
[1983], ©1983.
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Edition: | Second edition. |
Series: | McGraw-Hill series in marketing.
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Subjects: | |
Physical Description: | xviii, 698 pages : illustrations ; 25 cm. |
Format: | Book |