Official travel agents marketing handbook.

Bibliographic Details
Main Author:	Purvis, Frederick K.
Language:	English
Published:	Hicksville, N.Y. : Travel Marketing Consultant Services
Edition:	First- edition 1974-.
Subjects:	Advertising > Tourism > Handbooks, manuals, etc. Marketing > Handbooks, manuals, etc. Travel agents > Handbooks, manuals, etc.
Genre:	Handbooks, manuals, etc.
Physical Description:	volumes : illustrations ; 28 cm
Format:	Book

Description
Note:	pt. 1. Travel primer... including opening procedures for new travel agencies -- pt. 2. Marketing and marketing communications -- pt. 3. Commercial & group travel.
Call Number:	HF6161.T63 P87
Action Note:	copy1 Committed to retain 20200101 20341231 MI-SPI http://www.mcls.org/engagement/mi-spi/ MiEM