Advertising in society : classic and contemporary readings on advertising's role in society / Roxanne Hovland, Gary B. Wilcox.

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Bibliographic Details
Main Author:	Hovland, Roxanne, 1957-
Other Authors:	Wilcox, Gary B.
Language:	English
Published:	Lincolnwood, IL : NTC Business Books, [1989], ©1989.
Subjects:	Advertising > Social aspects.
Physical Description:	xvii, 522 pages : illustrations ; 24 cm
Format:	Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number:	HF5821 .H68 1989
HF5821 .H68 1989 (Copy #2)	Available Get this