Advertising & promotion management : a manager's guide to theory & practice / Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner.

Bibliographic Details

Main Author:	Farris, Paul W.
Other Authors:	Quelch, John A.
Language:	English
Published:	Malabar, Fla. : R.E. Krieger Pub. Co., 1987, ©1983.
Edition:	Reprint edition with corrections.
Subjects:	Advertising. Sales promotion.
Physical Description:	x, 301 pages : illustrations ; 24 cm
Format:	Book