APA (7th ed.) Citation

Kinnear, T. C., & Taylor, J. R. (1987). Marketing research: An applied approach (Third edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. Third edition. New York: McGraw-Hill, 1987.

MLA (9th ed.) Citation

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. Third edition. McGraw-Hill, 1987.