Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

Bibliographic Details

Main Author:	Kinnear, Thomas C., 1943-
Other Authors:	Taylor, James R. (James Ronald), 1938-
Language:	English
Published:	New York : McGraw-Hill, [1987], ©1987.
Edition:	Third edition.
Series:	McGraw-Hill series in marketing.
Subjects:	Marketing research. Marketing > Management.
Physical Description:	xviii, 718 pages : illustrations (some color) ; 25 cm.
Format:	Book