Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

Bibliographic Details
Uniform Title:McGraw-Hill series in marketing.
Main Author: Kinnear, Thomas C., 1943-
Other Authors: Taylor, James R. (James Ronald), 1938-
Language:English
Published: New York : McGraw-Hill, [1987], ©1987.
Edition:Third edition.
Series:McGraw-Hill series in marketing.
Subjects:
Physical Description:xviii, 718 pages : illustrations (some color) ; 25 cm.
Format: Book

MARC

LEADER 00000pam a2200000 a 4500
001 in00001257256
003 OCoLC
005 20220616043252.0
008 860807t19871987nyua b 001 0 eng
010 |a  86020844  
020 |a 0070347484 
035 |a (OCoLC)14127883 
040 |a DLC  |c DLC  |d m/c  |d EEM  |d UtOrBLW 
049 |a EEMB [c.1]  |c 1 
050 0 0 |a HF5415.2  |b .K53 1987 
082 0 |a 658.8/3  |2 19 
090 |a HF5415.2 .K53 1987 
100 1 |a Kinnear, Thomas C.,  |d 1943-  |0 http://id.loc.gov/authorities/names/n79072855 
245 1 0 |a Marketing research :  |b an applied approach /  |c Thomas C. Kinnear, James R. Taylor. 
250 |a Third edition. 
260 |a New York :  |b McGraw-Hill,  |c [1987], ©1987. 
300 |a xviii, 718 pages :  |b illustrations (some color) ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a McGraw-Hill series in marketing 
504 |a Includes bibliographical references and indexes. 
650 0 |a Marketing research.  |0 http://id.loc.gov/authorities/subjects/sh85081350 
650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
700 1 |a Taylor, James R.  |q (James Ronald),  |d 1938-  |0 http://id.loc.gov/authorities/names/n78056449 
830 0 |a McGraw-Hill series in marketing.  |0 http://id.loc.gov/authorities/names/n42016141 
907 |y .b22496890  |b 211112  |c 980609 
998 |a bu  |b 980604  |c m  |d a   |e -  |f eng  |g nyu  |h 0  |i 2 
935 |a AHW2024 
999 f f |i dafc9902-be7e-5df5-b574-96c186d1416c  |s 9599092b-e810-54f4-a248-f8a304d2c928  |t 0 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5415.2 .K53 1987  |h Library of Congress classification  |i Printed Material  |m 31293005133107  |n 1