Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Main Author: | Kinnear, Thomas C., 1943- |
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Other Authors: | Taylor, James R. (James Ronald), 1938- |
Language: | English |
Published: |
New York :
McGraw-Hill,
[1987], ©1987.
|
Edition: | Third edition. |
Series: | McGraw-Hill series in marketing.
|
Subjects: | |
Physical Description: | xviii, 718 pages : illustrations (some color) ; 25 cm. |
Format: | Book |