Affective and cognitive reactions to advertising / by W. Fred van Raaij.

Bibliographic Details

Main Author:	Raaij, W. Fred van
Corporate Authors:	Marketing Science Institute. Research Program, International Association for Research in Economic Psychology. Colloquium, International Research Seminar in Marketing
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1984.
Series:	Report (Marketing Science Institute) ; no. 84-111. Report ; no. 84-111.
Subjects:	Advertising.
Physical Description:	17 pages ; 28 cm.
Format:	Conference Proceeding Book