Boyd, H. W., & Walker, O. C. (1990). Marketing management: A strategic approach. Irwin.
Chicago Style (17th ed.) CitationBoyd, Harper W., and Orville C. Walker. Marketing Management: A Strategic Approach. Homewood, IL: Irwin, 1990.
MLA (9th ed.) CitationBoyd, Harper W., and Orville C. Walker. Marketing Management: A Strategic Approach. Irwin, 1990.
Warning: These citations may not always be 100% accurate.