APA (7th ed.) Citation

Boyd, H. W., & Walker, O. C. (1990). Marketing management: A strategic approach. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Orville C. Walker. Marketing Management: A Strategic Approach. Homewood, IL: Irwin, 1990.

MLA (9th ed.) Citation

Boyd, Harper W., and Orville C. Walker. Marketing Management: A Strategic Approach. Irwin, 1990.

Warning: These citations may not always be 100% accurate.