Marketing management : a strategic approach / Harper W. Boyd, Orville C. Walker.
Main Author: | |
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Other Authors: | |
Language: | English |
Published: |
Homewood, IL :
Irwin,
[1990], ©1990.
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Subjects: | |
Physical Description: | 1 volume (various pagings) : illustrations ; 24 cm |
Format: | Book |
Call Number: | HF5415.13 .B675 1990 |
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Bibliography Note: | Includes bibliographical references. |
ISBN: | 025605827X (International student ed.) |