Marketing management : a strategic approach / Harper W. Boyd, Orville C. Walker.

Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Walker, Orville C.
Language:English
Published: Homewood, IL : Irwin, [1990], ©1990.
Subjects:
Physical Description:1 volume (various pagings) : illustrations ; 24 cm
Format: Book

MARC

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