Marketing management : a strategic approach / Harper W. Boyd, Orville C. Walker.

Bibliographic Details
Main Author:	Boyd, Harper W.
Other Authors:	Walker, Orville C.
Language:	English
Published:	Homewood, IL : Irwin, [1990], ©1990.
Subjects:	Marketing > Management.
Physical Description:	1 volume (various pagings) : illustrations ; 24 cm
Format:	Book

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