Marketing planning & strategy / Subhash C. Jain.

Bibliographic Details

Main Author:	Jain, Subhash C., 1942-
Language:	English
Published:	Cincinnati, OH : South-Western Pub., [1990], ©1990.
Edition:	Third edition.
Subjects:	Marketing > Management.
Physical Description:	xxi, 916 pages : illustrations ; 24 cm
Format:	Book