Marketing planning & strategy / Subhash C. Jain.
Main Author: | Jain, Subhash C., 1942- |
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Language: | English |
Published: |
Cincinnati, OH :
South-Western Pub.,
[1990], ©1990.
|
Edition: | Third edition. |
Subjects: | |
Physical Description: | xxi, 916 pages : illustrations ; 24 cm |
Format: | Book |