Marketing strategy and plans.
Main Author: | |
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Other Authors: | |
Language: | English |
Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
[1989], ©1989.
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Edition: | Third edition / |
Subjects: | |
Genre: | |
Physical Description: | x, 514 pages : illustrations ; 24 cm |
Format: | Book |
Call Number: | HF5415.13 .L75 1989 |
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Bibliography Note: | Includes bibliographical references and indexes. |
ISBN: | 0135587190 |