Marketing strategy and plans.

Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Ferrell, O. C.
Lucas, George H.
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1989], ©1989.
Edition:Third edition /
Subjects:
Genre:
Physical Description:x, 514 pages : illustrations ; 24 cm
Format: Book

MARC

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245 1 0 |a Marketing strategy and plans. 
250 |a Third edition /  |b David J. Luck, O.C. Ferrell, George H. Lucas, Jr. 
260 |a Englewood Cliffs, N.J. :  |b Prentice Hall,  |c [1989], ©1989. 
300 |a x, 514 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references and indexes. 
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