Marketing strategy and plans.

Bibliographic Details
Main Author:	Luck, David Johnston
Other Authors:	Ferrell, O. C. Lucas, George H.
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice Hall, [1989], ©1989.
Edition:	Third edition /
Subjects:	Marketing > United States > Management. Marketing > United States > Management > Case studies.
Genre:	Case studies.
Physical Description:	x, 514 pages : illustrations ; 24 cm
Format:	Book

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