Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
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Main Author: | |
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Other Authors: | |
Language: | English |
Published: |
New York :
Wiley,
[1990], ©1990.
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Edition: | Fifth edition. |
Subjects: | |
Genre: | |
Physical Description: | xiii, 958 pages : illustrations ; 25 cm |
Format: | Book |
MSU Gast Business Library
Call Number: |
HF5415.13 .D32 1990
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HF5415.13 .D32 1990 (Copy #2) | Available Get this |