APA (7th ed.) Citation

Dalrymple, D. J., & Parsons, L. J. (1990). Marketing management: Strategy and cases (Fifth edition.). Wiley.

Chicago Style (17th ed.) Citation

Dalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Strategy and Cases. Fifth edition. New York: Wiley, 1990.

MLA (9th ed.) Citation

Dalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Strategy and Cases. Fifth edition. Wiley, 1990.