Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Main Author: | |
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Other Authors: | |
Language: | English |
Published: |
New York :
Wiley,
[1990], ©1990.
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Edition: | Fifth edition. |
Subjects: | |
Genre: | |
Physical Description: | xiii, 958 pages : illustrations ; 25 cm |
Format: | Book |
Call Number: | HF5415.13 .D32 1990 |
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Bibliography Note: | Includes bibliographical references. |
ISBN: | 0471601659 |